We believe in the value of sports and athletic competitions to engage and to lift and remove barriers between all people. All races, colours, religions and genders.

So we are building a sports movement that gives more than it takes. A sports brand with integrity where the grass roots amateur is as important as the professional. A brand that will invest in your dreams every step of the way until you hit your goals.

We created a series of values that we live by, recruit by and play by:-

1. We take pride in funding grass roots sports through the sales we make to you. We have selected several initiatives to fund and after each purchase we donate money to the cause you select.

2. We will deliver meaningful transactions. We want to engage with you in a long-term, successful and fulfilling athletic endeavour. Whether it is a community run or representing your country. 

3. We will always measure this brand on sustainability and not profit. For that reason we select fabrics that can be recycled and ones that have been sourced carefully.

4. Even if you think no-one believes in you, I promise you, we do!

5. At the end of any of your clothing's life cycle - we will gladly take it back and work with our recycling technologists to enable product circularity.